When people hear “Ensenada,” they often think of wine, fresh seafood, and sunsets over the Pacific. But beyond tourism, more and more families and retirees are choosing to move here in search of a slower, coastal lifestyle.
So, is it expensive to live in Ensenada in 2025? The answer depends on your lifestyle, but here’s a realistic overview of costs.
Housing
Renting a two-bedroom apartment downtown ranges from $500 to $850 USD per month. A three-bedroom house in quiet neighborhoods like Chapultepec or Márquez de León can cost $700 to $1,200 USD. Buying property starts around $150,000 USD, while oceanfront homes in Punta Banda or Playa Hermosa can easily exceed $600,000 USD.
Groceries and Food
A family of four spends between $350 and $500 USD monthly on groceries, depending on whether they shop at large supermarkets or local markets. Eating at a casual restaurant costs about $15 USD per person, while a fish taco from a street stand is only $2–$3 USD. Fresh seafood at the Mercado Negro offers some of the best quality and prices.
Transportation
Public transportation is limited. Buses and colectivos cost about $1 USD and Uber rides range from $5 to $8 USD for short trips. Gasoline is around $1.40 USD per liter ($5.30 USD per gallon). Most residents end up using their own car.
Utilities
Electricity costs between $50 and $120 USD per month, water $15 to $25 USD, and internet $30 to $70 USD depending on the plan. Living near the ocean requires slightly higher maintenance due to humidity.
Schools and Healthcare
Private schools cost between $200 and $450 USD monthly. Universities include UABC (public) and CETYS (private). A private medical consultation costs about $30 to $60 USD.
Lifestyle
A movie ticket is around $6 USD, gyms cost $40 to $65 USD per month, wine tasting in Valle de Guadalupe starts at $15 USD, and boat tours around the bay are about $25 USD. Sunsets along the Malecón, however, are priceless.
Conclusion
The cost of living in Ensenada in 2025 is higher than in many Mexican cities, but still much lower than in Tijuana, Rosarito, or San Diego. For those seeking quality of life, tranquility, and the charm of the sea, Ensenada is an excellent choice for families, retirees, or investors.
At RE/MAX La Costa, we know every corner of the city and can help you find the right property to match your lifestyle.