The year 2025 has been very active for the real estate market in Ensenada. The city continues to position itself as one of the most attractive places to invest or settle in Baja California, thanks to its pleasant climate, peaceful lifestyle, and proximity to the U.S. border. As the year draws to a close, the market shows signs of stability and steady growth.
In recent months, there’s been a noticeable increase in demand for properties near the coast. Homes with ocean views or located in quiet neighborhoods remain the most sought-after, especially among those looking for a relaxed lifestyle or a second home for weekends and vacations. Areas such as El Sauzal, Chapultepec, and San Miguel continue to show solid demand, highlighting the lasting appeal of coastal living.
Foreign investment has also seen a rise, particularly from buyers in the United States. Favorable exchange rates and competitive prices have motivated many Southern California residents to explore opportunities in Ensenada. This growing interest has fueled new residential and tourism developments, strengthening the local economy and reinforcing confidence in the market.
At the same time, national buyers are showing a clear preference for move-in-ready homes. New or recently remodeled properties are in high demand, as they offer immediate comfort and fewer delays compared to construction projects. For sellers, this means that well-maintained homes with good presentation have a strong advantage in today’s market.
Looking ahead to 2026, experts expect Ensenada’s real estate market to remain stable. Prices may see moderate increases, while more financing options could become available, attracting additional buyers. With its calm atmosphere, prime location, and consistent growth, Ensenada stands out as an ideal place to live and invest.
As 2025 comes to an end, both buyers and sellers will find great opportunities in the Ensenada real estate market. With balanced conditions and growing confidence, the city continues to offer unique potential within Baja California’s real estate landscape.